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Blue ocean strategy CHAN KIM W; Mauborgne Renee How to create uncontested market space and make the compettition irrelevant

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston Harvard University Press 2005Description: xv, 240p cmISBN:
  • 9781591396192
Subject(s): DDC classification:
  • X:511, P5
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Bibliography P 222-29; Appendix 191-216 p

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