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Advertising Dunn S Watson; Barban Arnold M Its role in modern marketing

By: Contributor(s): Material type: TextTextLanguage: English Series: Dryden Press Series in MarketingPublication details: Chicago Dryden Press 1982Edition: 5Description: xxi,710p. cmISBN:
  • 0030600499
Subject(s): DDC classification:
  • X:513, K9;M2/TD3
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Bibliography: p 691

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