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Contemporary marketing Boone Louis E; Kurtz David L

By: Contributor(s): Material type: TextTextLanguage: English Series: Dryden Press Series in MarketingPublication details: Illinois Dryden Press 1980Edition: 3Description: xx,536p cmISBN:
  • 003051391X
Subject(s): DDC classification:
  • X:51, L7;M0
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51 L7;M0 (Browse shelf(Opens below)) Available RT0719106

Appendix: p 485-93; Glossary: p 494-516

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