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Services marketing LOVELOCK Christopher; WIRTZ Jochen; CHATTERJEE Jayanta People, technology, strategy.

By:

LOVELOCK Christopher

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi Pearson 2011Edition: 7thDescription: xxi,683p cmISBN:

9788131759344

Subject(s):

Commerce

DDC classification:

X9(Y):51, P1;Q1/TD

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X9(Y):51 P1;Q1/TD (Browse shelf(Opens below))	Available	RT1458455

Bibliography chapterwise. Appendix: P 373-90. Glossary: P 391-408

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