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Marketing research Wentz Walter B Management, methods and cases

By: Material type: TextTextLanguage: English Publication details: New York Haper and Row 1979Edition: 2Description: xii,770p cmISBN:
  • 0060470062
Subject(s): DDC classification:
  • X:51b4, L2;L9
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51b4 L2;L9 (Browse shelf(Opens below)) Available RT0720152

Glossary: p 740-60; Appendix: p 694-739

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