New strategic brand management Kapferer Jean-Noel Creating and sustaining brand equity long term

By: Material type: TextTextLanguage: English Publication details: New Delhi Kogan Page India 2004Description: xiv,497p cmSubject(s): DDC classification:
  • X:513-8, P4
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Item type Current library Home library Call number Status Barcode
Textual Textual South Campus Library South Campus Library X:513-8 P4 (Browse shelf(Opens below)) Available SC1246317

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