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Creating value with data analytics in marketing : Mastering data science

Verhoef Peter C.; Kooge Edwin; Walk Natasha; Wieringa Jaap E.

Creating value with data analytics in marketing : Mastering data science - 2nd - London Routledge 2022 - xxii,314p.

ISBN: 9780367819798

Source: TB

Subjects--Topical Terms:
Operational Research

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