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ISBD view for Measuring advertising effectiveness

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Measuring advertising effectiveness

Lucas D

Measuring advertising effectiveness Lucas D; Britt S H - NY NY, McGraw-Hill 1963 - 399p

Source: Textbook

Measuring advertising effectiveness

APA

Lucas D, . (1963). Measuring advertising effectiveness. NY: NY, McGraw-Hill.

Chicago

Lucas D, . 1963. Measuring advertising effectiveness. NY: NY, McGraw-Hill.

Harvard

Lucas D, . (1963). Measuring advertising effectiveness. NY: NY, McGraw-Hill.

MLA

Lucas D, . Measuring advertising effectiveness. NY: NY, McGraw-Hill. 1963.

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