Managing brand equity: Capitalizing on the value of brand name
Aaker D A
Managing brand equity: Capitalizing on the value of brand name Aaker D A - New York New York, The free press 1991 - 299p
0-02-900101-3
Textbook
Managing brand equity: Capitalizing on the value of brand name Aaker D A - New York New York, The free press 1991 - 299p
0-02-900101-3
Textbook