Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle P
Value-based marketing : marketing strategies for corporate growth and shareholder value Doyle P - New York New York, John Wiley 2000 - 370p
Textbook
Value-based marketing : marketing strategies for corporate growth and shareholder value Doyle P - New York New York, John Wiley 2000 - 370p
Textbook