Strategic brand management : creating and sustaining brand equity long term
Kapeerer Hean-noel Au.
Strategic brand management : creating and sustaining brand equity long term Kapeerer Hean-noel Au. - 2 - New Delhi New Delhi, Kogan Page 2005 - 440p
Textbook
Strategic brand management : creating and sustaining brand equity long term Kapeerer Hean-noel Au. - 2 - New Delhi New Delhi, Kogan Page 2005 - 440p
Textbook