Services marketing management: strategic perspective
Kasper H
Services marketing management: strategic perspective Kasper H; Helsdingen PV And Others - 2 - London London, John Wiley 2006 - 554p
0-470-09116-9
Textbook
Services marketing management: strategic perspective Kasper H; Helsdingen PV And Others - 2 - London London, John Wiley 2006 - 554p
0-470-09116-9
Textbook