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New products management

Crawford M; Benedetto A D

New products management Crawford M; Benedetto A D - 8 - New York Mc Gcaw Hill 2006 - xx,540p.

Bibliography 890-493p.; Appendix A-E-495-526p.; Index 527-540p.

ISBN: 0071244336 SL00859480

Standard No.: 183704

Source: Textual

Subjects--Topical Terms:
Market Testing
Public Policy Issues
Management

Dewey Class. No.: B2T0bX:89A, P6

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