Marketing 6.0: The future in immersive
Kotler, Philip
Marketing 6.0: The future in immersive - New Delhi Wiley India Pvt. Ltd. 2025 - 247 p. Includes bibliographical reference and index
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
9789363866447
Textual
Marketing 6.0: The future in immersive - New Delhi Wiley India Pvt. Ltd. 2025 - 247 p. Includes bibliographical reference and index
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
9789363866447
Textual