Selling and negotiation skills: A pragmatic approach
Chaudhary, Prashant
Selling and negotiation skills: A pragmatic approach - 2nd - London Routledge 2025 - xv, 322 p. Includes bibliographical reference and index
This book offers a comprehensive guide to mastering essential selling and negotiation skills, giving a competitive advantage in today’s challenging business environment. It covers a wide range of negotiation strategies, tactics, and styles that are compatible with emerging business models and technologies. With businesses adapting to shifting consumer behaviour, the book focuses on sustainable, future-ready selling and negotiation approaches. Richly illustrated with real-life examples and business cases, it makes complex concepts easy to understand.
9781041034094
Textual
Selling and negotiation skills: A pragmatic approach - 2nd - London Routledge 2025 - xv, 322 p. Includes bibliographical reference and index
This book offers a comprehensive guide to mastering essential selling and negotiation skills, giving a competitive advantage in today’s challenging business environment. It covers a wide range of negotiation strategies, tactics, and styles that are compatible with emerging business models and technologies. With businesses adapting to shifting consumer behaviour, the book focuses on sustainable, future-ready selling and negotiation approaches. Richly illustrated with real-life examples and business cases, it makes complex concepts easy to understand.
9781041034094
Textual