Impact of electronic customer relationship management (E-CRM) on customer loyalty in relation to customer experience and customer satisfaction in the banking industry

Mokha Anupreet Kaur Au.

Impact of electronic customer relationship management (E-CRM) on customer loyalty in relation to customer experience and customer satisfaction in the banking industry - Delhi University of Delhi. Faculty of Commerce and Business. Department of Commerce 2021 - 289p.

Theses


Commerce