Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products

Malhotra Suzanee Au.

Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products - Delhi University of Delhi. Faculty of Commerce and Business Studies. Deptt. of commerce 2022 - 220p.

Theses


Commerce