Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products
Malhotra Suzanee Au.
Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products - Delhi University of Delhi. Faculty of Commerce and Business Studies. Deptt. of commerce 2022 - 220p.
Theses
Commerce
Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products - Delhi University of Delhi. Faculty of Commerce and Business Studies. Deptt. of commerce 2022 - 220p.
Theses
Commerce
