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Art and science of marketing : Marketing for marketing managers

Dowling Grahame R

Art and science of marketing : Marketing for marketing managers Dowling Grahame R - Oxford O U P 2004 - xv; 441p.

Index 431-441p.

ISBN: 9780199285563 (pbk) SL01536424

Standard No.: 170729

Source: 1630, 17/02/2012, Ashutosh Technical Books Textual

Subjects--Topical Terms:
Art and science
Marketing
Strategy
Operational Research

Dewey Class. No.: B2T0bX:8B, P4 TOR

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