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Marketing research: an applied orientation

Malhotra Naresh K

Marketing research: an applied orientation - 5 - Delhi Pearson Education Inc. 2007 - 909p. cm.

Appendix 843-854p.; Index 887-909p.

ISBN: 8131707067 (pbk)

Standard No.: 81278

Source: 0/02, 18/07/2008, Insat Books & Periodicals Textual

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: B2T0b8B:f, P4;P7 cc6

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