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Marketing research

Aaker David A

Marketing research - 9 - New Delhi Wiley-India 2007 - xvii, 774p. cm.

Appendix A1-A6, 731-752p.; Glossary 753-762p.; Index 763-774p.

ISBN: 9788126517916 (pbk)

Standard No.: 99300

Source: 329, 23/03/2010, Aviva Books Company Textual

Subjects--Topical Terms:
Marketing
Operational research

Dewey Class. No.: B2T0b8B:f, P7-;2

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