Basic marketing:a marketing strategy planning approach

Perreault William D

Basic marketing:a marketing strategy planning approach by Perreault William D; Cannon Joseph P; McCarthy E Jerome - 17 - Boston McGraw Hill 2009 - xxxvii, 758p. cm.

Appendix A-C, 588-631p.; Glossary G1-G14p.; Index I1-I14p.

9780071281041 (pbk)

96525

945, 25/02/2010, Ashutosh Technical Books Textbook


Basic marketing
Economics

X:51, P9