Macro-Social marketing insights: Systems thinking for wicked problems

Kennedy Ann-Marie

Macro-Social marketing insights: Systems thinking for wicked problems Kennedy Ann-Marie - NewYork Routledge 2020 - vi,263p. ill cm

index 257-263p.

9781138322080 (hbk)

201128

20208, 17/01/2020, Channel Publications Textual


Collaborative systems thinking for social change
Marco level interventions in systemof wicked consumption
Marko social marketing overview
Power of talk
Operational Research

B2t0b8B, R0