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Marketing research methodological foundations

Churchill Gilbert A

Marketing research methodological foundations Churchill Gilbert A; Iacobucci Dawn - Ed 8 - Australia South-Western 2002 - xxvi, 1006p

Appendix 964-970p; Glossary 971-984p; Indexes 985-1006p

ISBN: 0030331013 (hbd)

Standard No.: 9932

Source: Govinda, Textbook

Subjects--Topical Terms:
Marketing methodology
Marketing research
Operation research

Dewey Class. No.: B2T0b8B:f, P2 TB

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