Service-dominant logic of marketing Dialog, debate, and directions
Lusch Robert F Ed.
Service-dominant logic of marketing Dialog, debate, and directions Lusch Robert F Ed.; Vargo Stephen L - Armonk M E Sharpe 2006 - xviii, 449p cm.
076561491X 1398.37
6988, 21/11/2007, Elite Publisher Distributors General Book
Commerce
X:511-8, P6
Service-dominant logic of marketing Dialog, debate, and directions Lusch Robert F Ed.; Vargo Stephen L - Armonk M E Sharpe 2006 - xviii, 449p cm.
076561491X 1398.37
6988, 21/11/2007, Elite Publisher Distributors General Book
Commerce
X:511-8, P6