B2B brand management With the co-operation of Ines Michi.
KOTLER Philip
B2B brand management With the co-operation of Ines Michi. KOTLER Philip; PFOERTSCH Waldemar - Berlin Springer 2006 - xvi, 357p cm.
Bibliography: p 331-41
9783540253602 1984.48
BBS/206, 11/12/2007, Better Book Service General Book
Commerce
X:511-8, P6
B2B brand management With the co-operation of Ines Michi. KOTLER Philip; PFOERTSCH Waldemar - Berlin Springer 2006 - xvi, 357p cm.
Bibliography: p 331-41
9783540253602 1984.48
BBS/206, 11/12/2007, Better Book Service General Book
Commerce
X:511-8, P6