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Consumer behavior and marketing strategy

Peter J Paul

Consumer behavior and marketing strategy Peter J Paul; Olson Jerry C - 3 - Boston Irwin 1993 - xxvii,772p cm. - Irwin Series in Marketing .

Bibliography chapterwise; Glossary: P739-753

ISBN: 0256105677

Source: General Book

Subjects--Topical Terms:
Consumption Economics

Dewey Class. No.: X:1:(S:44), M7;N3

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