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Brands laid bare Using market research for evidence-based brand management

Ford Kevin

Brands laid bare Using market research for evidence-based brand management Ford Kevin - Chichester John Wiley 2005 - viii, 158p cm.

ISBN: 0470012838 1297.17

Source: 6989, 21/08/2007, Elite Publisher Distributors General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:89Q8, P5

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