From brand vision to brand evaluation The strategic process of growing and strengthening brands
de Chernatony Leslie
From brand vision to brand evaluation The strategic process of growing and strengthening brands de Chernatony Leslie - Ed. 2 - Amsterdam Elsevier 2006 - xviii, 318p cm.
Bibliography Chapterwise
0750667494 1573.38
23737, 21/08/2007, Segment Book Distrobutors General Book
Commerce
X:51-8, P6
From brand vision to brand evaluation The strategic process of growing and strengthening brands de Chernatony Leslie - Ed. 2 - Amsterdam Elsevier 2006 - xviii, 318p cm.
Bibliography Chapterwise
0750667494 1573.38
23737, 21/08/2007, Segment Book Distrobutors General Book
Commerce
X:51-8, P6