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Market-driven management: how to define, develop, and deliver customer value

Webster Frederick E

Market-driven management: how to define, develop, and deliver customer value Webster Frederick E - 3 - New Jersey John Willey and sons. 2002 - xiii, 320p. cm.

Index 307-320p

ISBN: 0471236934 (hbd)

Standard No.: 1173

Source: Textbook

Subjects--Topical Terms:
Customer value
Marketing management

Dewey Class. No.: B2T0b8B, P2 TB

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