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Quantitative models in marketing research

Franses Philip Hans

Quantitative models in marketing research Franses Philip Hans; Paap Richard - Cambridge Cambridge University Press 2001 - xiii, 206p

Appendix 184-195p; Bibliography 196-201p; Indexes 202-206p

ISBN: 0521801664 (hbd)

Standard No.: 9893

Source: Bharatiya, Textual

Subjects--Topical Terms:
Marketing reserach
Mathematical models
Operation reserach

Dewey Class. No.: B2T0b8B:f3, P1 TB

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