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Strategic brand management Building, measuring, and managing brand equity

KELLER Kevin Lane

Strategic brand management Building, measuring, and managing brand equity - 3rd - Delhi Pearson 2011 - xxiii, 695p cm.

Bibliography: P 271-97.; Appendix: P 265-70

ISBN: 9788131756898 637.5

Source: IN1466, 22/01/2014, R K Books General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:511-8, Q1

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