Managing services marketing Text and readings
Hoffman K Douglas
Managing services marketing Text and readings Hoffman K Douglas; Bateson John E G - 4th - Fort Worth Dryden Press 1999 - xxvi, 471p cm. - Dryden Press Series in Marketing .
Bibliography chapterwise
0030225191
General Book
Service Industry
X9(Y):8, N9
Managing services marketing Text and readings Hoffman K Douglas; Bateson John E G - 4th - Fort Worth Dryden Press 1999 - xxvi, 471p cm. - Dryden Press Series in Marketing .
Bibliography chapterwise
0030225191
General Book
Service Industry
X9(Y):8, N9