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Advertising campaign strategy A guide to marketing communication plans

Parente Donald and others

Advertising campaign strategy A guide to marketing communication plans Parente Donald and others - Forth Worth Dryden Press 1996 - xx, 363p cm. - Dryden Press Series in Marketing .

ISBN: 0030128986

Source: General Book

Subjects--Topical Terms:
Advertising

Dewey Class. No.: X:513, N6

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