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Modern marketing

Rachman David J

Modern marketing - Illinois Dryden Press 1980 - xv,659p cm. - Dryden Press Series in Marketing .

Appendix: p 607-26; Glossary: p 627-45

ISBN: 0030547261

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51, M0

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