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Launching new products in competitive markets

Skinner R N

Launching new products in competitive markets Skinner R N - Lodon Associated Business Programme 1972 - vi,184p cm. - Casseli Associated Business Programme Marketing Library .

ISBN: 0 304 29082 3

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51b4, L2

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