Handbook of marketing scales Multi-item measures for marketing and consumer behaviour research
Bearden William O
Handbook of marketing scales Multi-item measures for marketing and consumer behaviour research Bearden William O - 3 - Los Angeles Sage 2011 - xiv, 603p cm.
Bibliography chapterwise
978343298018 5401.75
709, 21/03/2012, AVIVA BOOKS COMPANY General Book
Commerce
X:51b4, Q1
Handbook of marketing scales Multi-item measures for marketing and consumer behaviour research Bearden William O - 3 - Los Angeles Sage 2011 - xiv, 603p cm.
Bibliography chapterwise
978343298018 5401.75
709, 21/03/2012, AVIVA BOOKS COMPANY General Book
Commerce
X:51b4, Q1