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Using qualitative research in advertising Strategies, techniques, and applications.

MORRISON Margaret A

Using qualitative research in advertising Strategies, techniques, and applications. MORRISON Margaret A; HALEY Eric; SHEEHAN Kim Bartel - 2nd - Los Angeles Sage Publications 2012 - xvi, 218p Bibliography: P 207-11 cm.

ISBN: 9781412987240 2054.79

Source: 1751, 24/09/2012, SUCCESS BOOK SERVICE General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:513b4, Q2

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