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Strategic customer management Integrating relationship marketing and CRM

PAYNE Adrian

Strategic customer management Integrating relationship marketing and CRM PAYNE Adrian; FROW Pennie - New Delhi Cambridge University Press 2013 - xvii,529p cm. - Key Ideas .

Bibliography: p 253-274

ISBN: 9781107687325 675.75

Source: 1009, 27/03/2015, Pranami Book Service General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:511, Q3/TD

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