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Marketing strategy A life-cycle approach

LEE Alvin

Marketing strategy A life-cycle approach LEE Alvin; EDWARDS Mark G - New Delhi Cambridge University Press 2014 - xii,286p cm.

Bibliography: p 267-282

ISBN: 9781107414419 795.00

Source: 295, 24/03/2017, CLASSIC BOOKS SERVICES General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:51-8, Q4/TD

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