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Branded entertainment Product placement and brand strategy in the entertainment business

Lehu Jean-Marc

Branded entertainment Product placement and brand strategy in the entertainment business - New Delhi Kogan Page 2007 - ix, 266p cm.

Appendix P248-56

ISBN: 0749451513 335.75

Source: 536/PBD/07-08, 11/01/2008, PIONEER BOOK DISTRIBUTORS General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:511-8, P7

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