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Consumer behavior Building marketing strategy

HAWKINS Del I

Consumer behavior Building marketing strategy HAWKINS Del I; MOTHERBAUGH David L; MOOKERJEE Amit - 12th - New Delhi McGraw Hill Education 2014 - xxxv, 776p cm.

Bibliography: P 290-309

ISBN: 9789351344797 637.5

Source: 2828, 17/03/2015, VIBHA BOOKS INTERNATIONAL General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:1:(S:44), M3;Q4/TD

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