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Brand positioning Strategies for competitive advantage.

SENGUPTA Subroto

Brand positioning Strategies for competitive advantage. SENGUPTA Subroto - New Delhi Tata McGraw Hill 1990 - xix; 299p. cm.

Bibliography chapterwise; Appendix : p 288-91

ISBN: 0074624016

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:511.2.N9, NO

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