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Consumer behavior Concepts and applications.

LOUDON David L.

Consumer behavior Concepts and applications. LOUDON David L.; BITTA Albert J. Della - 4th - New Delhi Tata McGraw Hill Education 1993 - xxiii, 788p. cm.

Bibliography: p 189-202

ISBN: 9780070473812 654.5

Source: 883, 14/03/2014, Pranami Book Service General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:1:(S:44), N3

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