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Basic marketing A global- managerial approach

PERREAULT William D.

Basic marketing A global- managerial approach PERREAULT William D.; McCARTHY E Jerome. - 15 - New Delhi Tata McGraw Hill Publishing India 2005 - xviii, 844p cm. - McGraw Hill/Irwin Series in Marketing. .

Glossary: p G1-G12; Appendix - 656-694p

ISBN: 0072525231

Source: General Book

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: X:51-8, K8; P5/TD

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