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Marketing research Measurement and methods

Tull Donald S

Marketing research Measurement and methods Tull Donald S; Hawkins Del I - 2nd - New York Macmillan 1980 - xvii,796p. cm.

Published previously as Marketing research: Meaning, measurement and method

ISBN: 0024217603

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51b4, L6,M0/TD3

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