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Essentials of corporate communication Implementing practices for effective reputation management.

VANRIEL Cees B.M.

Essentials of corporate communication Implementing practices for effective reputation management. VANRIEL Cees B.M.; FOMBRUN Charles J. - New York Routledge 2007 - xvi,306p. cm.

ISBN: 9780415328265 420.75

Source: 815, 20/12/2013, Pranami Book Service General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: XM5, P7

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