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Marketing research Fundamentals and dynamics

Zaltman Gerald

Marketing research Fundamentals and dynamics Zaltman Gerald; Burger Philip C - NY Rinehart and Winston 1975 - xxii,744p cm.

Appendix: p 707-11; Glossary: p 713-21

ISBN: 003003566x

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51b4, L5

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