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Casual models in marketing

Bagozzi Richard P

Casual models in marketing Bagozzi Richard P - NY Wiley 1980 - xv, 303p cm. - Theories in Marketing Series . Ed by Gerald Zaltnan .

Bibliography p 276-93

ISBN: 0471015164

Source: General Book

Subjects--Topical Terms:
Marketing IRT Mathematics

Dewey Class. No.: X:51:(B), MO

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