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Handbook of marketing research

Ferber Robert Ed.

Handbook of marketing research - NY McGraw Hill 1974 - "xvii,1073p" cm.

Bibliography at the end of each chapter

ISBN: 0070204624

Standard No.: 69161

Source: Reference Collections

Subjects--Topical Terms:
Marketing

Dewey Class. No.: "X:51b4, L4/RR"

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