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Services marketing People, technology, strategy

Lovelock Christopher

Services marketing People, technology, strategy Lovelock Christopher; Wirtz Jochen - 5 - South Asia Pearson Education 2006 - 674p cm.

Standard No.: 67110

Source: Textual

Subjects--Topical Terms:
Service Industry Market

Dewey Class. No.: X9(Y):51.1'P, P6

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